Marc, I understand where you are coming from, however it is not from the same place that the luxury goods customer is coming from. If the apparel industy had customers half as knowlegeable as us, they go out of business.. Perceived value is what sells luxury products, not ACTUAL value.
Anathema as this may be to members of this forum, the vast majority of whom have, by virtue of their readership, an infinitely greater knowledge than the average luxury clothing consumer, Mike C. is 99.9% correct. My sole disagreement with Mike's entire statement (see Page 5) is one of implication, not fact. I would disagree that the implication that the perceived value of luxury goods is greater than the actual in all cases
is veracious. In the instance of certain bespoke makers - and perhaps a few non-bespoke makers as well - the perceived and actual values are equal.
Dude, the reason I appreciate Vass is BECAUSE of the value proposition and the sensible pricing.
On the other side of the coin, this proposition is 50% ... wrong. Value proposition, yes, but Vass (V-ahhh-shhh) shoes are not sensibly priced. They are, in relation to the market niche they occupy, significantly underpriced. One merely has to look at the two simple driving forces behind this to understand: 1] Hungary has a great tradition of shoemaking. Hence, it has a long history of breeding shoemakers. Shoemakers are remunerated according to the laws of supply and demand and 2] Given the bettering but still tenuous economic realities of the countries of the F.S.U., the demand is not strong enough to meet the supply. Thus the prices of Vass remain below that of the other makers of shoes on the level of Vass ... not sensibly priced but greatly underpriced.