1)Yes, it is. For an exclusive product, which is what many stores want to sell, the volume will always be very low, never enough to warrant much of an advertising budget. Â Â 2)a) English shoes are not more expensive, they are less expensive, and b) a good salesman is not going to, and will not need to make apologies for where the shoes are made. 3)If that is true, I'm sure we'll see world-class shoes completely hand made in China show up at any time now... 4) Louis pioneers brands - that is a big reason why they are so famous. They have dropped Lattanzi, Mantellassi and just about every other top shoe brand before they carried Vass - and were probably the first to carries those lines as well. They are famous for dropping lines for a variety of reasons, and moving on to the next. You are speculating. 5) In any event, what Gabor said is the most important. We certainly hope that US customers will be able to appreciate Vass shoes as the beautiful and unique product that they are. But if they don't, that's their loss.. It would just mean that more of the very limited annual production goes to appreciative customers in Europe and Japan.
AHarris: 1)Of course, its silly to spend lots of money advertising with such limited production. That doesn't mean Vass shouldn't have a budget to help promote itself through guerilla marketing, etc.. I think its also not wise to expect that just placing the shoes at these stores will be enough, and expect these stores to do all the work and sell them for you. That's why Vass wants to open up its own retail store to have some control over these issues. Otherwise, Vass is giving up too much control, and leaving its fate in the hands of others who may or may not really care. 2) I don't see how your competition shoes are not more expensive. I thought that was the whole gist of this thread, that Vass shoes are underpriced for its quality in comparison to its competition. Salesmen do not necessairly do what's in their customers' best interest or the product they're selling. The key to Vass's sucucces is an educated customer, and you'll need a motivated salesman to do that. 3) China also has a rich heritage with luxuries, much longer than most countries. However, it suffers from an image problem, where we don't associate it with high end goods. That doesn't mean that it cannot foster a similar boutique company. To me, it seems that products from Hungary would face the problems that high end Chinese products would, although to a much lesser extent. 4) Of course, its speculation. But, I just wonder why a store would drop a brand that's succesful, especially if it had an exclusive deal which you said yourself is what many stores want. I've read somewhere that Louis drops many brands, but I would imagine they did it to retain their exclusive image because other stores started to carry those brands. 5) I'm just curious, will a European brand succed in Japan without first being succesful in Europe first? Let's say Vass wasn't succesful or well know in Europe. Would the Japanese be willing to support such a company?