Good point, but is it the job of these stores to sell and push these small artisinal lines?
Yes, it is. For an exclusive product, which is what many stores want to sell, the volume will always be very low, never enough to warrant much of an advertising budget. Â Â
a) those shoes are more expensive, so I'll get a higher commision b) don't have to spend as much time trying to break down barriers and explain why to customer a shoe from hungary will be just as good as the more famous shoe from england or italy. this frees up my time, which i can then spend on making another sale
a) English shoes are not more expensive, they are less expensive, and b) a good salesman is not going to, and will not need to make apologies for where the shoes are made.
Everybody is mentioning that Vass is a good price for its quality, when you compare it to its competition. Of course, this is true because its from Hungary, and you have lower labor costs. I could make the same argument with shoes from China, if I wanted to invest the time and effort in training them.
If that is true, I'm sure we'll see world-class shoes completely hand made in China show up at any time now...
And, given how much importance you've given to stores to help market developing brands, the fact is that Vass has been booted out of Louise for whatever reasons. LB must have its reasons, but I'm assuming that disappointing sales played a factor. I've heard of them booting out other lines, but those lines got big with other stores carrying them.
Louis pioneers brands - that is a big reason why they are so famous. They have dropped Lattanzi, Mantellassi, Weston, Edward Green, and just about every other top shoe brand before they carried Vass - and were probably the first to carries those lines as well. They are famous for dropping lines for a variety of reasons, and moving on to the next. You are speculating. In any event, what Gabor said is the most important. We certainly hope that US customers will be able to appreciate Vass shoes as the beautiful and unique product that they are. But if they don't, that's their loss.. It would just mean that more of the very limited annual production goes to appreciative customers in Europe and Japan.