Originally Posted by jcusey,April 05 2005,20:42
However, as I previously stated, in my world in slovenly California the difference between A-E, on the one hand, and Vass, C&J Handgrade or EG, on the other, would be simply a matter of gilding the lily. If I were driving up a dusty road among starving villagers in Bourkina Fassou, it would probably matter little to them or me whether I was driving a Cadillac or a Rolls. If I lived in the more upscale parts of Beverly Hills, it would probably be of great significance.
What I meant is that I buy my shoes for myself and myself only. I want what I buy to be situationally appropriate, of course, but it's completely immaterial to me whether anyone else notices anything at all unusual about them. I don't want shoe geeks to notice anything about them other than that they look good. I know what makes them special, and that's enough.
One thing that I haven't seen much discussed in these threads is how much you are paying simply for the name. ... Given the cultic devotion displayed toward Greens, I can't help wondering whether you are paying a substantial surcharge just for the name. (This of course would be even more emphatic in the case of JLL.)
Well, you're paying a significant markup for the Allen-Edmonds name, too (or, at least, you would be if you paid retail for them). Allen-Edmonds is a luxury brand. Not to the extent that Edward Green is, certainly, but it is a luxury brand. So, yes, Edward Green can charge more than they otherwise would be able to because of the reputation of the Edward Green name. That doesn't mean that anyone is getting rich from making EG shoes, and it doesn't change the fact that you can't buy a shoe equivalent to an EG from any other manufacturer at any price. Other shoes may have their own virtues and may be superior to EG shoes in any of a variety of characteristics, but they are not EGs. The same can be said of a Vass shoe or a Lattanzi shoe or a Kiton shoe.