Quote:
Originally Posted by
Lucky Strike 
I reject the idea of "premium vodka". The taste of Grey Goose isn't too bad, but come on, this is vodka, which is more or less pure alcohol/H2O in any case. I just can't see the point.
The differences in that "more or less" may, in fact, be huge. The difference in taste and aroman (though some would say smell) between an Irish whisky like Jameson and a Scots whisky from Islay, such as Laphroaig, is so considerable that many can't even get near the Laphroaig yet alone taste it. That difference is due to chemical compounds called phenols that are present in Islay whiskies at concentrations on the order of 50
parts per million, or approximately 0.005%. So while vodkas as a rule are considerably less bold than any of their other spiritous counterparts, they still have distinctive flavor profiles that are definitely evident to many tasters. That subtlety is why many enjoy vodka as a counterpart to the brash circus of flavor that is bourbon or whisky. Just as with those spirits, the distilling process involves the cut between the feints and foreshoots that determines the character of the vodkas and the amount of flavor components remaining. Ciroc retains fruitiness due its grape origins, just as the pepper is evident in rye whiskys, and a certain mellow starchy note for the potato vodkas. Cheap vodka can be as nasty as cheap whisky, so I think there is room for premium vodkas on the spectrum of tastes. I hope to get some data from a gas chromatograph/mass spectrometer to back some of these statements up with empirical evidence sometime this year. ~ H