I'm getting really sick of Nudie and Evisu freaks, to be completely honest. Jeans are really cool, don't get me wrong, but they are just jeans, not holy objects. I really like the 45RPM philosophy more - basicallyk, wear them the way you want to. If you never wash your jeans, do that. If you are type to wash them after every wear, do that. Do subtle patching or let your freak flag fly.
It's all marketing. There are only an abundance of Nudie and Evisu freaks because Nudie and Evisu market themselves very heavily to "You've never had good quality jeans until you've had ours, *this* is the real way to do it..." People don't feel comfortable buying a product that isn't marketed in a way that makes them feel like they bought the "right thing" for what they want, which is defined by the company. Oddly enough, the real Nudie and Evisu freaks tend to be a little shorthanded themselves when it comes to understanding and knowledge of denim. They both inarguably make some nice, high quality jeans (although I don't really like Evisu cuts personally), and it's cool that they're bringing in a lot of people to the unwashed denim cult, but it is getting really annoying. Some of the pictures on the My Nudies gallery are neat, but if you look at people's responses, theyre always damning anything that doesn't look like the images on the front of the Nudie website, which is a shame, really. Good jeans are going to look great, regardless of if you wait till humanity is extinct to wash them. I agree, 45rpm has it right - there is NO wrong way to wear or wash your jeans - do it however want and be proud of your style.