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Aether Apparel - Page 3

post #31 of 50
I don't think we are really their target audience.

A man and his jawline are running along a trail in early winter, the wet chips of wood bending and crunching under his Puma Voltaic running shoes. His breathing is perfect, a slow intake of breath and then a harsh exhale, so that every few paces he runs through a cloud of breath-fog that condenses on his blown-back hair, already greying at the temples. His small but clearly defined crows-feet wrinkle deeply as he feels the first few drops of bitter winter rain, but then he smiles a quiet smile.

Barely breaking his loping stride, he zips up his Aether Apparel Space Hoodie, and nonchalantly flips the hood up over his head. Suddenly, he is warm and rainproof, but still as elegant, comfortable, and handsome as ever.

He breaks through the foliage, and sees his house, a comfortable and tastefully furnished two-level home, paid for by a brief stint as the star of a shaving cream commercial. Again, he smiles softly to himself; soon, he will throw his Aether Apparel Space Hoodie into the corner of his coat closet, peel his wife out of her sweatpants and Banana Republic t-shirt, and make tender love in the missionary position only.

Is more of their target audience.
post #32 of 50
Voltaics suck. Also, for some reason that description is pretty homoerotic.
post #33 of 50
i lost it at "jawline" haha
post #34 of 50
Quote:
Originally Posted by Makeshift_Robot View Post
I don't think we are really their target audience.

A man and his jawline are running along a trail in early winter, the wet chips of wood bending and crunching under his Puma Voltaic running shoes. His breathing is perfect, a slow intake of breath and then a harsh exhale, so that every few paces he runs through a cloud of breath-fog that condenses on his blown-back hair, already greying at the temples. His small but clearly defined crows-feet wrinkle deeply as he feels the first few drops of bitter winter rain, but then he smiles a quiet smile.

Barely breaking his loping stride, he zips up his Aether Apparel Space Hoodie, and nonchalantly flips the hood up over his head. Suddenly, he is warm and rainproof, but still as elegant, comfortable, and handsome as ever.

He breaks through the foliage, and sees his house, a comfortable and tastefully furnished two-level home, paid for by a brief stint as the star of a shaving cream commercial. Again, he smiles softly to himself; soon, he will throw his Aether Apparel Space Hoodie into the corner of his coat closet, peel his wife out of her sweatpants and Banana Republic t-shirt, and make tender love in the missionary position only.

Is more of their target audience.

You forgot the part about how the Space Hoodie is roomy enough to hide his billowing gut.

There is no way this brand is even slim enough for most of the members here since there is no marketplace for $100+ generic, slim-fitting hoodies. By the time a customer is willing to drop that much on a bland hoodie, they are unusually older and 40 lbs overweight.
post #35 of 50
Quote:
Originally Posted by BB1 View Post
There is no way this brand is even slim enough for most of the members here since there is no marketplace for $100+ generic, slim-fitting hoodies.

Wait, what? Are you being sarcastic?

Wings & Horns, dog.
post #36 of 50
Quote:
Originally Posted by acl1 View Post
Voltaics suck. Also, for some reason that description is pretty homoerotic.

romance novel for makeshift robot.
post #37 of 50
Quote:
Originally Posted by Makeshift_Robot View Post
I don't think we are really their target audience.

A man and his jawline are running along a trail in early winter, the wet chips of wood bending and crunching under his Puma Voltaic running shoes. His breathing is perfect, a slow intake of breath and then a harsh exhale, so that every few paces he runs through a cloud of breath-fog that condenses on his blown-back hair, already greying at the temples. His small but clearly defined crows-feet wrinkle deeply as he feels the first few drops of bitter winter rain, but then he smiles a quiet smile.

Barely breaking his loping stride, he zips up his Aether Apparel Space Hoodie, and nonchalantly flips the hood up over his head. Suddenly, he is warm and rainproof, but still as elegant, comfortable, and handsome as ever.

He breaks through the foliage, and sees his house, a comfortable and tastefully furnished two-level home, paid for by a brief stint as the star of a shaving cream commercial. Again, he smiles softly to himself; soon, he will throw his Aether Apparel Space Hoodie into the corner of his coat closet, peel his wife out of her sweatpants and Banana Republic t-shirt, and make tender love in the missionary position only.

Is more of their target audience.

Yeah I think I saw a store here with their t-shirts and that seemed like who they were aiming at.
post #38 of 50
Quote:
Originally Posted by BB1 View Post
You forgot the part about how the Space Hoodie is roomy enough to hide his billowing gut.

There is no way this brand is even slim enough for most of the members here since there is no marketplace for $100+ generic, slim-fitting hoodies. By the time a customer is willing to drop that much on a bland hoodie, they are unusually older and 40 lbs overweight.

Blanc and Noir tho!
post #39 of 50
awesome!

But this summer I did buy the button swim and I liked it so much I got the other two colors. These shorts are great, and I will be swimming in them, wearing them around, for summers to come. I am also interested in the waxed vest and the two bags. the rest of the collection does not seem special enough to warrant the price.

http://www.aetherapparel.com/index.cfm?fn=collections&o=1&a=3&p=93&c=1


Quote:
Originally Posted by Makeshift_Robot View Post

I don't think we are really their target audience.

A man and his jawline are running along a trail in early winter, the wet chips of wood bending and crunching under his Puma Voltaic running shoes. His breathing is perfect, a slow intake of breath and then a harsh exhale, so that every few paces he runs through a cloud of breath-fog that condenses on his blown-back hair, already greying at the temples. His small but clearly defined crows-feet wrinkle deeply as he feels the first few drops of bitter winter rain, but then he smiles a quiet smile.

Barely breaking his loping stride, he zips up his Aether Apparel Space Hoodie, and nonchalantly flips the hood up over his head. Suddenly, he is warm and rainproof, but still as elegant, comfortable, and handsome as ever.

He breaks through the foliage, and sees his house, a comfortable and tastefully furnished two-level home, paid for by a brief stint as the star of a shaving cream commercial. Again, he smiles softly to himself; soon, he will throw his Aether Apparel Space Hoodie into the corner of his coat closet, peel his wife out of her sweatpants and Banana Republic t-shirt, and make tender love in the missionary position only.

Is more of their target audience.
post #40 of 50
BUMP - I'm considering buying an Aether Jacket for a cold winter - am I making the right choice? Is arc'teryx warmer?
post #41 of 50
I too want some feedback on this brand. I am a sucker for "fashionable" technical clothing (Patagonia, Nau, Icebreaker) so I can't help but be attracted to Aether. Does anyone have any first hand experience?
post #42 of 50
Quote:
Originally Posted by GucciMonster View Post

BUMP - I'm considering buying an Aether Jacket for a cold winter - am I making the right choice? Is arc'teryx warmer?

Define cold, I don't think they are warm enough for -10c and lower.
post #43 of 50
Is this a new brand? Are they doing a full line out of the box? I would be very skeptical.

Just look at the website. That must have cost them an arm and a leg--passing the cost to you.

Don't compare it to W+H, it took years for them to expand their line. I wouldn't call their hoodies "generic"--more understated, and the Tiger Fleece material on a few of the designs are quite unique.

Still, even now, W+H website looks like shit--they aren't spending wasteful $ on the web or marketing.
post #44 of 50
I believe it's a 3 or 4 years old brand
post #45 of 50
What the hell does W+H have to do with Aether ?

I very much doubt they spend shitload of money on marketing since practically no one knows about the brand. Aether works with FYi design which specializes in technical outerwear and was founded by a guy who used to work at Arc'teryx. Besides Aether FYi also collaborates with Burton, Sophnet, Patagonia and others on various projects/lines.

I never handled Aether stuff myself but I'd hazard a guess that the construction is pretty solid.

I wouldn't waste my money on basic stuff like hoodies though.
Edited by sipang - 10/12/11 at 9:00pm
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