I frequently travel to SE asia where brand name conciousness is very high. Â I love to embarass my sisters in law by mispronouncing their favorite brands in shops and around their friends. Â Sort of having a "farmer"/ hick in your family. Â My favorites Gucci Â pronounced "gukki" versace pronounced if it was written in french Â "versays" channel pronouned like the body of water between UK and france. and of Â course Louis Vuitton is spoken "lewis waitton"
Bye the way, this is also good with extremely snotty salespeople. Once you have been given tons of attitude, time to lash back. In the presence of the offending salesperson, dial a number on your cell phone, "Hey, I think I found the sunglasses you were looking for, yeah the ones with metal frames you liked. I think they have more than a few pairs. You want three pairs. ok" Then address the salesperson and say, "Three of those Gukki sunglasses, please". Watch his/her reaction. Are they biting their lips trying to correct you, are they rolling their eyes. Time to have some fun. Add comments like, " You guys have such a great collection of Gukki, I'll tell all my friends to come here too."