Okay, update time: I went in about a week ago and picked up a dark blue hooded sweatshirt. The place is very bright and open, with lots of colorful stuff as one would expect, all hanging. To be honest, though, I have my doubts as to whether it will survive. The stuff is all very plain. I just don't know how much market there is for plain clothing that costs somewhat more than the Gap (which seems to be the plain clothing king). I can see it doing well online, where people will order for printing etc., but I don't know about this store. Anyway, on to the hoodie: It is very soft inside, 100% combed cotton and fits very well. I am worried that once washed it will start getting that faded Eddie-Baueresque look that I can't stand, but we'll see. I'll most likely zip it up and wash it inside out to try to prevent that. It is well cut and comfortable and the cuffs have not stretched out much (I hate that) even though I push them up often. The cuffs are sort of shoddily sewn - I didn't notice this before I bought it but the edges of the elastic part are misaligned by 1/8" or so on both sleeves. No big deal, but I expected better attention to detail. It won't bother me, but come on. The double-zip issue is still a problem, though. While wearing the thing standing up it's fine; however, when I sit down, especially when driving, I get the zipper pooch and the zipper end sort of pokes me in the junk unless I flip it up which looks ridiculous. Put a frigging double zipper on it AA.. Jeez. I personally really like unzipping the first inch or so of the bottom of my jacket and my Gap hoodie - just feels a lot more comfortable. For $48, I won't buy another one until they fix that issue. I can't return it now having taken the tags off, but I don't think I would. It's very soft and comfy. Just not all I'd hoped for.