Originally Posted by Tokyo Slim
It works extraordinarily well sometimes. Like I pointed out earlier, see the "I'm a Mac" ads. Or McDonald's "I'm lovin it", or whatever. Its pretty ubiquitous these days... Not selling a product, but selling an idea or ethos that the company wants you to identify them with.
Not disagreeing with you... just my thoughts on certain marketing campaings in general.
I was actually going to comment on the "I'm a Mac" ads. While they can be pretty damn annoying (to me), I thought they were good in that they pointed out flaws with PC's while advertising the sexiness of apple's products, so there was an actual message there, rather than ambiguity.
That being said, I do love ads that are pretty weird/random, like the BK ads with the King (at least the ones where he is being really creepy). They don't make me want to eat BK or anything, but they're sure as hell entertaining. I also liked the original Subway 5-dollar foot long ads (with Godzilla and what not). The song was catchy, and lo and behold, they were advertising a great deal too.