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Having a new web site built, Please HELP - Page 3

post #31 of 67
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I'd also focus and explain more why somebody would want to buy your suit rather than another saville row company, especially one that has a longer heritage. how?
This is the feature you probably should focus most on. There's no point in spending all that time detailing what is bespoke or what goes into a suit if you don't get these people to buy it. Honestly, I think it would be a waste to go after novices. It would take too much time and effort to convert them. Its kind of hard for me to say without having used your services before. Hint, hint. But, I'd suggest you take a day off, take a step back, and think about what differentiates you. What makes you better than your competitors. Next time you've got customers, ask them. But, whatever it is, it has to be organic, something which you naturally do. Take the rest with a grain of salt, cause I don't have bespoke suits: I would think you have two potential target groups: people who are moving up from expensive RTW to bespoke suits and people who already buy saville suits. How much do people change tailors? If they do, I would think this would be the people you'd want to go after. They're already going to buy a saville suit, and all you need to do is give them a reason why they should choose you rather than convincing them why bespoke is better than MTM and why they should choose you. After all, everybody's heard of all the famous tailoring houses and there's a certain expectation of excellence with them. But, nobody has heard of Darren Beaman, and so they have no idea how good you really are. First you have to address the quality issue before all else. State that you will continue to do as many fittings as possible to get it perfect, etc... Then, Several things you could do: You can position yourself as the tailor who gives the highest value- quality on par with the major houses, but at a signifigantly lower price. I'd explain why your costs and therefore your suits are much lower. You have less overhead, less beauracracy, you don't rent out a fancy showroom, you've cut out the middleman, etc... All those savings are passed down to the customer. Maybe, even talk about how many hours goes into the suit, how much the fabrics cost, etc.. At the end, people will realize the costs and that you're price is really reasonable for all work involved. There has to be a  potential audience for this with the rise of the pound to the dollar, making saville suits much more expensive for americans than ever before. Some people still want saville suit, but don't want to pay the prices from another more famous house. Or, you're Mr. Versatile. You mention you've worked at all these different houses; have you mastered all the different cuts and styles. You can give a A&S cut for Darren Beaman prices. Show various suits you've created, all different styles and cuts. Emphasize that when you go to a specific house, they'll give you a specific cut regardless of how this fits the customer. If you go to Huntsman, they'll give you a Huntsman cut even though they would be better suited with a Anderson and Sheppard cut. Say that from all your years of working at different houses, you know what style will best fit a person and that's what you'll give the person. Maybe, even show photos of real people as an example of how different cuts will look better on different shapes. But, whatever you do, don't criticize your competition. Be generous with your praise, but just explain that you can give the same or better quality for a better price. I like that: better quality for a better price.
post #32 of 67
I think Esq. has good point on asking yourself whether the types of people who are going to really like the site are also going to be the ones who are buying your suits. I don't agree with Esq. and several others above, about comparing yourself to other makers.  At least by name.  I don't think this is a tasteful way to do things.  It could backfire.   I think you should focus on what makes you valuable and let other's decide (or "lead" them to decide) that you are superior. edit: didn't see this last posting by Esq. above; which addresses, in part, some of my concerns. Still, I'd have some reservations about it.
post #33 of 67
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I'd forgotten about that great shot of Bresh.  I've thinking about employing an avatar, and this one might be just what I need.
LOL. Thank you for reminding me of that picture. Was I the only person who thought it was a little bit creepy when he wanted all of us to reveal our names, and post pictures of ourselves on the internet? H. make a good point about the importance of a certain amount of subtlety in all of this. People aren't just buying the clothes for the best fit. They're also buying it due to this image they have. If you tear down the image, then they might as well go someplace like Hong Kong or India. Bespoke suits are too posh for my understanding, and somebody who actually buys them could probably give you a better idea what would work. Ralph Lauren is a good source to understand American's aspirations for this English imagery. I don't want anybody to mistakenly think that I was advocating making a excel spreadsheet, with beaman's price on one side in comparison to all the other houses.
post #34 of 67
Thread Starter 
esquire. you been very very helpful (i need it). all the forum no my price is £1500.00 +vat or a good dinner and a beer (Alex or chuck)
post #35 of 67
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or a good dinner and a beer (Alex or chuck)
Dude I'm on... Looks like everyone's an expert, what? Where is Bresch, anyway? I miss him.
post #36 of 67
Thread Starter 
need all the help i can get , what this to be the best web site the one Rjman talks about
post #37 of 67
I disagree that Darren shouldn't be going after "novices." I think that there a lot of people who are considering moving from MTM to Bespoke but don't want to shell out the $$ for a true Savile Row job -- so these people put in a google search, or something like that, looking for an off-Row tailor like Darren. So, I think the site should have SOMETHING showing the benefits of RTW vs. Bespoke. I think the biggest advantage about staying off-Row is $$ -- and that is just plain as day from the pricing chart. You don't need pictures.
post #38 of 67
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Another point is the writing style you used, with the usage of the third person tone. It seems like you wanted to be taken seriously, and overcompensated for that. From what I've heard, you seem like an ordinary bloke. I'd make the style more personal and inviting.
Esquire makes a lot of great points, but this is one of the most salient. Aside from a number of grammatical errors, the main problem is that the copy just seems stilted. I'd be more than happy to help you with it (I'm a freelance copy editor).
post #39 of 67
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(esquire. @ Mar. 26 2005,07:06) Another point is the writing style you used, with the usage of the third person tone. It seems like you wanted to be taken seriously, and overcompensated for that. From what I've heard, you seem like an ordinary bloke. I'd make the style more personal and inviting.
Esquire makes a lot of great points, but this is one of the most salient. Aside from a number of grammatical errors, the main problem is that the copy just seems stilted. I'd be more than happy to help you with it (I'm a freelance copy editor).
Take up the offer. Also, I would invest in a better website designer. I can get some recommendations for you if you wish. Your present website is a little amateurish, especially compared to those of your on-row competitors like Gieves and Hawkes, and your mass market competitors like Hackett. As it stands, the visual layout of your website could use a *lot* of help.
post #40 of 67
Hi Darren, I wouldn't loose any sleep if your website is "amateurish"  compared to any of the borderline mass-market firms. Fancy features,  design layouts, and the starkness or rococo design of  the background  of your website, won't influence the decision of potential clients at this level.  Your reputation developed through customer satisfaction and word of mouth, participation in the internet fora, and your current website with a few tweaks (adding photos of your work, improved text, and finding ways to maximize hits from internet search engines) is all you need. Yours, MCA
post #41 of 67
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(esquire. @ Mar. 26 2005,07:06) Another point is the writing style you used, with the usage of the third person tone. It seems like you wanted to be taken seriously, and overcompensated for that. From what I've heard, you seem like an ordinary bloke. I'd make the style more personal and inviting.
Esquire makes a lot of great points, but this is one of the most salient. Aside from a number of grammatical errors, the main problem is that the copy just seems stilted. I'd be more than happy to help you with it (I'm a freelance copy editor).
I just checked out thomas mahon's site, and its the gold standard for which DB should aim for. Of course, it could be improved, but it does a good job for the most part. If Mahon tailors as well as he writes, then he's going to be really good. The tone and style was just perfect for what he was trying to do. He knows he doesn't have the rich heritage of the other houses, so he doesn't even try to do that. Instead, he portrays himself as this bloke, yet still intelligent and very good, who you can feel comfortable building a relationship with. It doesn't even have all those multimedia bells and whistles, but it executes what it wants to do. Darren, I noticed that other sites put their address and telephone on the bottom. Try doing that. I think it'll look better IMHO. And, while describing their background, another person used a photograph when he was a young apprentice. That would be a nice touch for your site. I noticed Anderson and Sheppard don't even have a webiste. This could be a great oppurtunity for you where you use metatags for AS so anybody googling A&S will first stumble upon your site. You could then emphasize your experience at A&S, and maybe grab some of those people interested in A&S. I still don't understand the pricing. For american customers, the VAT isn't included, right? And, how is the price affected by fluctations in exchange rate? In several months, the pound has risen in relation to the dollar. Are you using conversion for when somebody first got fitted, or when they received the final product? Johnny, What do you mean by 'true saville row job.' My point is that Darren can't be all things to all people. To do what everybody wanted him to do with a detailed explanation into how a suit is created would have taken too long, when he needs to focus on ohter things.
post #42 of 67
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I just checked out thomas mahon's site, and its the gold standard for which DB should aim for. Of course, it could be improved, but it does a good job for the most part. If Mahon tailors as well as he writes, then he's going to be really good. The tone and style was just perfect for what he was trying to do. He knows he doesn't have the rich heritage of the other houses, so he doesn't even try to do that. Instead, he portrays himself as this bloke, yet still intelligent and very good, who you can feel comfortable building a relationship with. It doesn't even have all those multimedia bells and whistles, but it executes what it wants to do. Darren, I noticed that other sites put their address and telephone on the bottom. Try doing that. I think it'll look better IMHO. And, while describing their background, another person used a photograph when he was a young apprentice. That would be a nice touch for your site. I noticed Anderson and Sheppard don't even have a webiste. This could be a great oppurtunity for you where you use metatags for AS so anybody googling A&S will first stumble upon your site. You could then emphasize your experience at A&S, and maybe grab some of those people interested in A&S. I still don't understand the pricing. For american customers, the VAT isn't included, right? And, how is the price affected by fluctations in exchange rate? In several months, the pound has risen in relation to the dollar. Are you using conversion for when somebody first got fitted, or when they received the final product? Johnny, What do you mean by 'true saville row job.' My point is that Darren can't be all things to all people. To do what everybody wanted him to do with a detailed explanation into how a suit is created would have taken too long, when he needs to focus on ohter things.
Easy there....Writing abilities and tailoring skills are completely independent. Darren's prices are in GBP, so prices for US customers are affected by fluctuations in currency, which are not under Darren's control.
post #43 of 67
Thread Starter 
sadly i have to pay or ask some to write my web site( i have a very good freind who has help me lots, you no who you are thanks). I find  people are one of tow things, good with there heads or good with there hands , i am good with my hands. tom`s is a well writen site silly to say its not. persomly i like lots lots more pics and good info om my new site
post #44 of 67
Thread Starter 
ok now we need to no what is a good color for the site TEST
post #45 of 67
I think it's a big mistake to compare Darren's website to companies like Gieves or Hackett, both of which are basically attempting for a broad ready-to-wear outfitters' market rather than a small-scale bespoke operation. Gieves' website has all of about one frame discussing its bespoke operations. The rest are runway shots of its secondary line, etc. A better comparison is with websites of places like Poole's, Benson & Clegg, James & James, etc. Those are all slightly wonky websites, but when I see the overproduced websites of a place like Whitcomb and Shaftesbury or what have you I start to smell a rat. I also wonder how many bespoke customers are that impressed by polished websites. I think a web presence is important but does not need to be as jazzy as Ozwald Boateng's or as polished as Kilgour's. Remember that Darren's not trying to spin a RTW or wholesale operation. Perhaps (comparatively) low-end punters like myself are impressed by these things. What Darren needs, as a small-scale outfit, is a website that puts out some useful information without breaking his bank. Like many tailors in Savile Row, his base there is as a cohabitor at someone's storefront without a permanent presence there. Thus giving an address may not be entirely possible. I would also be careful about using the names of my last alterations clients, no matter how high-profile they might be, in trying to sell a bespoke practice. You could rather have a section on "Who is a Darren Beaman Client?" and say that there is no typical DB client, encompassing as it does junior executives in pursuit of quality and top lawyers and businessmen, captains of industry, writers and politicans, and most tellingly, the some of the best of the bespoke trade -- those in the know [I'm thinking of your NYC shindig colleagues and at least one genius shoemaker] -- all brought together in pursuit of the best quality and the best value. All of everyone's suggestions heretofore have been interesting and thought-provoking. I would however advise against engaging in a comparison against other SR tailors by name. At one point Darren's website had a piece on "Why Have a Darren Beaman Suit?" I would bring that back and stress the versatility of your tailoring styles and abilities, your abilities to make all kinds of garments, and have different pictures of the different and gorgeous garments you've made. Those really speak for themselves and really are worth a thousand words.
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