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Having a new web site built, Please HELP

post #1 of 67
Thread Starter 
I`m having a new web site built, over the next month or two what I would like to know what you as a Forum (and new and old customers) would like to see. More writing? More photos ? A simple site? Interviews ? Whats happening ? How to make a suit? What do what? This information would help me help you regards Darren Beaman My Webpage
post #2 of 67
I'd really love to see a pictorial step-by-step show of how you make a suit. A few good photos at each step, and adapt the copy you wrote for the HOF post here. It would be really informative and interesting.
post #3 of 67
Thread Starter 
thanks J , will look into this as its something other members have asked for too. regards Darren
post #4 of 67
Quote:
I would like to know what you as a Forum (and new and old customers) would like to see.
Fewer photos of you and more photos of Nicky.
post #5 of 67
I'd say suits/jackets during various stages of the process are always great to see. I also would love to see more finished product, even if the finished product is simply sitting on a mannequin.
post #6 of 67
More photos of various suits/jackets that can be made -- the opening photo of the peak-lapelled three piece is good, but you've already put other photos on these sites of other products you have created.  Put those up.   I think even more beneficial for bespoke neophytes than pictures showing the process of a jacket being constructed, would be photos showing suits on customers.  Perhaps you could have a photo of a customer in a ready-to-wear jacket and then a bespoke jacket.  That would show how the bespoke process is different, how it fits the person better.   Most people don't know why ready-to-wear is incorrect (ask your customers what is meant by "balance" and most don't have a clue).  It's imperitive that you have some process by which you can educate potential customers.  The answer you should present before it's asked is "why should I spend $3000 on a bespoke suit that takes 6 months when I can buy an Oxxford, Ralph Lauren or Brioni for $2000 - $2500 and have it next week?  They sew by hand too."  The answer should be made very clear by photographs and explanations.
post #7 of 67
The web is visual so while content is always important it needs to be in bite sized portions. That is why you will often see links to more detailed information in sub-pages rather than all dumped into the main body of a page. Too much writing on the main pages tends to be tiring for lack of a better word. Having said that, if you had some sub-pages with solid advice for say care of a suit or things to look for when considering the purchase of a suit would be good. When looking over your site I couldn't find where you articulate why somebody should buy from you, why somebody should buy bespoke, why is it worth it to somebody to spend the extra $$'s on bespoke and what differentiates you from your competition. You've provided suggestions as to why ie. the "bespoke" page talks to why people should buy bespoke but those straight forward, clearly articulated, selling points are missing IMHO. The suggestions of how to make a suit could certainly assist in answering many of the questions above but you need to explicitly state them. Personally, I'd say stay away from mannequins for the most part - people want to relate to the product and you want people to be able to visualize themselves in the product. You will want to use a subject (or multiple subjects) that are reflective of your target audience. Use good, bright pics wherever possible - on your bespoke page the backgrounds are cluttered and all that "stuff" in the background detracts from the main subject of the pic. The last shot of the gentleman wearing the finished product is dark and frankly it would be very difficult with that picture to see any of the fine detailing that is part of what you create. Have a look at the 2 pics on the "about us" page (less clutter in the background there) vs. the bespoke page - huge difference. Why not do a pictorial "dissection" of the differences between a RTW suit and one of your bespoke suits? Think close-up shots of the suit and then clearly articulate those differences and what they mean to the purchaser. It would be very important to use the same subject in this case so that the comparisons are more valid. Why not illustrate the above with different body types? The suit you created looked great on the Asian gentleman but what will it do for someone with a generous waist line? etc, etc. Good luck...
post #8 of 67
Thread Starter 
"Fewer photos of you and more photos of Nicky." Alex, with or without my suits on her ? be careful Alex I am seeing you on the 15th , and i am bigger than you xx
post #9 of 67
Darren, A good one would be a picture of various (willing) clients in their RTW suit and one of yours with a detailed explanation of fitting differences since that is the biggest value add in bespoke. LOL, when we finish the stuff we're working on for me we can do some shots of me in my expensive but comparatively ill-fitting Oxxfords compared to the similarly priced but perfectly fit Beamans. ...although I think more folks would rather see the coat you are making Jill which I am sure will fit incredibly well since you guys took 3 hours with the fitting (hey Nicky, we need to watch them).
post #10 of 67
I would love to see more pictures of your work, pictures step by step of the making of a suit and also pictures on how you fit your customers. Ditto on the HOF post you made.
post #11 of 67
How about some fabric swatches and recomendations on their seasonal use.
post #12 of 67
Thread Starter 
chuck,, 3hr to measure Jill, just think how long to fit her , (remember its a privaite fitting) Alex i may need you help pic WILL be posted xx
post #13 of 67
I agree with many other posters. Get a variety of shots of one particluar person -- one in a well fitting RTW (Brioni, Kiton, Oxxford), and another in your bespoke job. Shoot it from the front, the side, and the back. Shoot a close up showing the shoulder and the fit across the collar. Get a shot with no jacket on so you can see the pants. Do side by side comparisons (you could have them be their own separate pages) and give a quick comparison about where and how the bespoke job fits better. You could also deconstruct an old suit (any old Oxxford from Ebay would do) and show the difference between Oxxford's pad stitching and your pad stitching, noting where there are differences and what the effect of those differences are.
post #14 of 67
Frankly, I think shots of people actually wearing the clothing distracts from the clothing itself. The people pictured on Manning & Manning's site, for instance, look faintly ridiculous posing, whereas suits on a well-prepared tailor's dummy announce only themselves. While bespoke suits are designed to fit the wearer, they're not necessarily designed to fit the wearer like a glove in one fixed position (see Dr. Bresch's sadly ridiculed "Action Figure/Deliverance" pose) but rather in moving around in daily life, because that's what you do. It reminds me of Lessing's article on Laocoon, but that's just pretension (and a Coke to anyone who gets the reference without googling it). What I mean regarding the site is that Darren has over a period of months shown us garment after gorgeous garment, and the site needs more of that than just the one jacket that pops up. Pictures of different suits with some interesting characteristic, or the amazing coat you showed us, with a caption of the cloth used and the style of coat, would really be interesting to someone who was thinking about a bespoke suit and who wanted an idea of what such a suit would look like (not on someone else). I can say that by contrast, on several tailors' websites that show particularly ill-photographed suits or suits on ill-proportioned dummies, I instantly was a little dubious of their tailoring skills. Not completely logical, but we're looking at first impressions here.
post #15 of 67
Hi Darren, Listen to RJman. Nice and simple goes a long way. Some suggestions above seem way too complicated and prone to getting mixed results, in my opinion. Re: THE LOGO. Again, nice and simple is your best friend. I think your name written in a classic font would suffice. If you really want to add a logo, I'd recommend not using your initials, but rather something unique that characterizes you, perhaps something from your mom's or dad's heritage and countries of origin? Cheers.
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