Frankly, I think shots of people actually wearing the clothing distracts from the clothing itself. The people pictured on Manning & Manning's site, for instance, look faintly ridiculous posing, whereas suits on a well-prepared tailor's dummy announce only themselves. While bespoke suits are designed to fit the wearer, they're not necessarily designed to fit the wearer like a glove in one fixed position (see Dr. Bresch's sadly ridiculed "Action Figure/Deliverance" pose) but rather in moving around in daily life, because that's what you do. It reminds me of Lessing's article on Laocoon, but that's just pretension (and a Coke to anyone who gets the reference without googling it). What I mean regarding the site is that Darren has over a period of months shown us garment after gorgeous garment, and the site needs more of that than just the one jacket that pops up. Pictures of different suits with some interesting characteristic, or the amazing coat you showed us, with a caption of the cloth used and the style of coat, would really be interesting to someone who was thinking about a bespoke suit and who wanted an idea of what such a suit would look like (not on someone else). I can say that by contrast, on several tailors' websites that show particularly ill-photographed suits or suits on ill-proportioned dummies, I instantly was a little dubious of their tailoring skills. Not completely logical, but we're looking at first impressions here.