How would you describe a good value product proposition? I'm not talking about ebay or thrift store finds or sale items, but what would you say a brand/product has to do to be considered offering consumers a good value? I was thinking about Borrelli being considered a good value, even at full retail. Kind of a strange thing to dimensionalize, but it fact, it is a good "value" even at $3K or whatever. So how would you all describe a good value at full retail?
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3/22/05 at 1:23pm