bengal-stripe - no specific brand, but my tailored shirts for sure don't cost US$100-plus. For that sort of money I can buy at least two shirts. Off-the-rack shirts in general are way overpriced. For a Fray, you're looking at around US$300. What justifies paying that sort of money just for a shirt? You can argue craftmanship, fabric, details etc, but it's still way too much. I think around US$100 is acceptable, but then again why not go for tailoring. Here in Asia, you can get a very good tailored shirt for US$50. By pricing a shirt at US$300-plus, it's absurd and retailers are just testing the limits of people, which I think is very cheeky and outrageous.