The problem I have with shoe cream is the high pigment content and its covering power. Ideal for covering nicks and scuffs, but used regularly, it gives a dull and uniform color. The shoe acquires the color of the cream, just like a wall gets the color of the paint. I think there is nothing better than thin coats of wax-polish (maybe even in more than one color) to give the shoes transparency and lustre. What I just said, does not apply to black, after all "Black is Black", as the old song goes.