I've owned two different models of Supras in the past (a MKII and MKIII), but I'm not really digging this car ...it seems overstyled. Hopefully my opinion will be swayed seeing it in person.
I wonder if it will run into the same issue the previous Supra ran into: the brand name limitation. It may outperform and be more reliable than other cars in it's price category, but at a certain price point, people more often than not will go for the "recognizable luxury" name. The supra wasn't discontinued because they got worried they were selling too many of them. This perhaps should have been released as a Lexus model, a little brother to the LFA or something.
I can forgive them for overstyling a car after giving us boring grocery getters after they axed the Supra.
Go on and overstyle; I'd rather see that rather than the stale crap Honda is pumping out nowadays. At least now it seems like Toyota is pumping some life back into a car.
It's a different era. They've also had Scion in the interim, so they have younger clients that might want to step up. The scion-subaru collab (FRS) probably didn't hurt matters!