It's not ALWAYS about money. Do you think Walt Disney would really want a Starbucks in Magic Kingdom?
Not ALWAYS, but usually.... hence http://disneyparks.disney.go.com/Main-street-bakery-reopens-now-serving-Starbucks
And I'll add, just in general, not directed at anyone.
95% of the items in the store are still at Thrift Prices! The person who is going in to look for a coat to keep them warm in the winter could care less about the 5% of the items that are now priced higher. Only here where people are looking for top name brands and care just as much about the label then as to what the item actually is are concerned with a thrift store marking up prices. Is $65 for a used tie too much, maybe but the other 50 ties they have at $2.99 or whatever will work just fine for the person who needs a tie for an interview. They are only increasing prices on a small fraction of the items which they have every right to do.