Not to get too derailed, but I'm not sure how any artist can make money these days without doing that sort of thing. Folks swap music without paying for it like they swap social diseases. If an album is a Top Ten seller for longer than a month, it's considered a blockbluster. YouTube is a veritable free jukebox, and Pandora ain't much better. There must be a business model out there, I just don't understand it.
I was listening to the countdown on XM2 the other day, and they mentioned some top-5 album selling 62,000 (!!) copies last week. When I was in high school, I don't think 62,000 copies would get an artist in the Hot100 chart in Billboard! Now, I don't know whether they were counting digital downloads, but I have to assume they were, as who buys physical albums these days (notwithstanding the fine gents in this thread buying vinyl).
A friend of mine just released his 5th album, and called it 'Shuffle' because nobody listens to albums straight through anymore. I immediately downloaded his album from iTunes and listend to it straight through, just to tell him I did. Albums aren't really stories any more. But the really good ones still are (I'm thinking of the latest albums by Muse, Fun! and Gillian Welch).