For curling, come to Canada. We have a national championship called the Tournament of Hearts, that rotates around the country. I know someone who went a few years ago when it was in my city. She sat with a whole crowd of people from all around the country - they were like deadheads who followed the curling circuit.
And when the national teams (mens or womens) hits the finals in the Winter Olympic, look out! it's like the Stanley Cup or the Superbowl!