Originally Posted by robasaurus
Our customers, however, have Prada so ingrained into their minds as a top luxury brand thanks to marketing and promotion that they are often wary of even looking at something like Pal Zileri because they have never heard the name. Since they do not generally have the trained eye to differentiate what makes Pal Zileri so much nicer than Prada, they are left to my explanation, and being the salesman, I am almost always immediately mistrusted by my customers if I try to tell them about something they do not know. I must be making a "sales pitch". It can often be very difficult to work against marketing, and the consumer attitude towards these brands is very much an example of groupthink.
On the subject of Tommy Bahama, I have no issue with quality or value. That stuff all just looks awful. But hey, if you want to dress like a slobby 55-year-old couch commando, then more power to you.
I think prada has been going down the shithole lately... I don't realy know much about T.B, their stuff do not fit me at all (i am pretty slime) except the smallest khaki shorts i have, and it just happen to be pretty good.
Like you said, if someone never heard of a brand, it's hard to trust most sales rep on it lol. On an other note, do you find ur clients more incline to respect such "unknown" brand if they saw the price-tag at comparable price point of these popular brands?