My 2 cents... I consider IWC and Zenith heavily in my "budget" search (~$1k vs. 2-2.5k). The IWC offers better brand recognition and reatin their value accordingly, while Zenith is a manufacturer first and foremost. Personally, I think your best bet would be to buy an El Primero in the second-hand market or search for a deal on a UN or Glashutte. I would also pass on the Bedat and Baume & Mercier (I would have a hard time spending more than 1-1.5k on B&M when you can buy a Capeland at Costco, no joke). Actually, I think the first step in your buying process should be a trip to Tourneau to investigate different brands.