It is the same principle as people from Coca Cola going to restaurants that don't serve coke and ordering a coke. If the waiter doesn't say "Is Pepsi OK" and just brings it out, they will do a chemical test to determine if it is actually coke and then use the law to protect their trademark (they are a little more tricky than "Can I have a Coca Cola please"...picture "I'll take a rum and coke and a bottle of bud light and a glass of water"). Levi's wants to keep the red tag as a trademark so that other people cant use it. This requires A: Actually using it themselves and B: Going after people who use it (japanese brands).
As to the starch, do they actually have a lot? My Khaki STFs were able to stand up by themselves post-soak but after 2 wears were completely soft
As to the starch, do they actually have a lot? My Khaki STFs were able to stand up by themselves post-soak but after 2 wears were completely soft
















