of course fit matters (probably more so to a skinhead/mod type fellow than the average guy on street), but no one asks for anyone's opinion on it. You know if it fits or not and yes it's a bit contrived way of consumption, but that scene has always been a bit regimented about what brands are "correct", at least for younger guys/newer guys, who want to appear properly attired. I dont think older guys could give a fuck since they do their own thing anyways, which is how it should be. as for brands that made the cut...that's an interesting question, as to who is on the "ok list" and how they got there. Some of the gear was brand driven, some desired in concept regardless of make (like harringtons). These are my theories: -Fred Perry....he represented the "working class" since he didnt come from a rich family and won Wimbledon 2x, beating out players coming from more monied backgrounds. -Ben Sherman...wasn't actually British but he lived there. He made shirts that mimicked ivy league American style shirts (like Brooks Bros) with the 3 button collar design, sewn down full back pleat, tall collars etc. BS was a nicer alternative to Jaytex and Brutus, who made similar shirtings -Doc Marten....originally designed to be a working class factory boot. Plenty of threads about Docs on this forum -G9 Harrington....again, an american ivy league staple, but popular with skinheads. Brand wise there wasnt an allegiance to any particular one. Despite Baracuta being "authentic", it's said that most original skins weren't wearing Baracuta but some cheaper marketplace knockoff -Brogues and Loafers (penny and tassle) were popular....Again, it was more of a stylistic choice than a brand per se. American longwings were sought after and Paul Gorman's "The Look" has John Simons talking about how The Ivy Store would get American brogues and there'd be a line to get a pair, with guys buying them in the wrong sizes if sold out, just to have a pair. Frank Wright made the classic tassle w/kiltie that the current Loake "Brighton" loafer is fashioned after (and Doc Marten made their own version years ago of this loafer with air wair sole) -crombie coat...again not the actual brand Crombie, but usually knockoffs. -Levis....one of the few actual American brands that were highly sought after. Seems everything was American inspired, except the denim which had to be actual USA product. Shrink to fit selvedge jeans with cuff so .5" of the selvedge line shows. Most skins nowadays wouldnt know shit from sunshine about selvedge, but the purist traditionals all make sure their jeans are redline Levis with the small turnup (often sewn down in place). Besides the denim, Levis Sta-prest were necessary skin gear. Basically like Dickies work pants with a slimmer cut -Suits....the real faces had to have tailor made suits, nothing off the rack. The typical skinhead suit would be tonik mohair. high buttoning 3 or 4 button cut. sometimes 5+ buttons on the sleeve, and in some absurd cases multiple rows of ticket pockets on both sides(!!!) with slim cut tapered trousers ending at no break or slightly higher to show off some sock or boot. Narrow lapels a must. **then there's tons of other stuff that were worn like Fair Isle Sweaters, donkey jacket, sheepskin coats, denim jackets, etc etc. I'll scan and post some pics over the weekend from Nick Knight's book that was originally by Jim Ferguson as SoulStylist pointed out. It's pretty interesting as it illustrates the changes from 1969-70-71 etc