By `69,the Ivy Shop was off my Radar.It had got expensive.I have been vilified by saying that John Simons did not care for Skinheads.But they were his main Customers,or a majority of them.Whenever I have worked in a Shop,I have learnt "Never Judge A Book By Its Cover".
Yes, I worked in a shop for a year or two when I first left school and that was the mantra – up to a point. Those customers who were ‘an Account Customer’ always got special treatment, which seemed odd to me as they paid on credit rather than cash (which was the main means of payment back then). But, in any case I am talking about an old traditional menswear shop (now sadly part of Debenhams) and not one that sought to set itself apart as JS obviously did.
I have witnessed a friend of mine, who was one of the first to open a Designer shop in the late 70s in my town (selling early Armani, Cerruti, etc), very openly discourage people from coming into his emporium. Sometimes he simply ignored them but on occasions actually said they were not the kind of people he wanted to serve!
I think that attitude was, and still is a very conscious policy of presenting a ‘high gate’ to maintain a certain image and I had no problem with JS in this respect. In fact that very attitude made you dress very carefully before setting off to pay homage at the shrine!