On an obscurantist sidenote, Lee Cooper (an East End brand) were mentioned on here many moons ago. Apparently, they were sometimes worn in London back in the day. Can anyone actually remember wearing them? And if so, did they look anything like their "classic straight fit for men with details inspired by our workwear heritage" aka "Harry"?
I can confirm that the Lee Cooper jeans shown in the photos are totally different to the ones that were about in the late 60s.
What follows below is a recap, I guess, of what I have said before.
Recollections from Blackpool, 67/68:
All of the following brands of jeans were acceptable - Levis, Wrangler, Lee (Lee Rider), Lee Cooper. As I recall, they all looked pretty much the same - basic western jeans, not too skinny in the leg - apart from the stitching on the back pockets. Levis and Wranglers had the stitching we would recognise today; Lee had two slightly wavy lines and the back pocket had a slightly different shape. Lee Cooper had two(?) straight lines across the pocket. Wrangler rivets differed from the Levis ones (which other brands copied), inasmuch as Levis had the little nipple and Wranglers had flat-headed rivets, or slightly rounded maybe. This is recall - no doubt you researchers out there with degrees in Anorakology are able to quote chapter and verse.
There was a kind of pecking order. Levis - ace face. Wrangler - pretty cool. Lee and Lee Cooper - you're in the team. Anything else - we'll let you know. I was in the latter category, with a pair of Westcotts(?), which were at least a quid cheaper (that meant something back then!) until I got my first pair of Levis.
Jean jackets, on the other hand, tended to be Levis and Wranglers. I'm trying hard to recall ever having seen a Lee.
Recollections from London, 68 onward:
I don't think I saw anyone who didn't wear Levis.