I was in the Levi store in Glasgow yesterday and got talking to a really nice young woman who actually works for the UK Levi company and is interested in the history of Levi as a fashion item - that appears to be part of her remit in the company. I told her about 'the book' (yes, I know it's a long time coming...) and this thread, and about how we had been... er... discussing vigorously how widespread the Levi Trucker jacket was amongst skinheads. I showed her how 'Northern' mods in 1968 would have fastened the buttons on a jacket, how they would have turned up the cuffs once, and so on. She was surprised to hear about the (again northern) fashion of taking the leather label from one's jeans and sewing it above the left breast-pocket of the jacket.
I have sent her a couple of pics from 1969, and have opened a dialogue, just in case she has any archive information, or indeed if the finished book will be of any interest to the company. Who knows - it could be mutually beneficial to promote it. Just speculating here.
Good Idea M.O.M.Like it.