I'd be a lot more well-to-do if I stopped buying clothes.
I just can't get excited about Rolex watches. There's nothing wrong with them, but for any given Rolex, there's sure to be another watch for the same money which I greatly prefer.
Having said that, the current Explorer on bracelet did catch my eye recently - although the too-short hands are a problem.
And I would certainly consider a Cellini Dual-Time in white gold. Of course, that's a very un-Rolex-like watch, which is maybe why I like it.