This is a good attitude toward watch purchasing. You do still need to pay attention to ensuring you get value for money. Both these companies have enormous advertising budgets and undoubtedly this will be factored into their pricing. Omegas can be found at good discounts, Rolexes less so. However Rolexes tend to hold their value better. (The two go hand in hand - Rolex keep iron control over their retailers and tend to cut off ADs who give too many discounts. This in turn helps to support resale value, along with other little stunts like running "Rolex-only" auctions where key pieces are inflated up to ludicrous prices and then miraculously appear a few months later in the "Rolex museum" or some such.)
Whatever. When you're the Dark Star, you can get away with such shenanigans.
This Rolex building looks suspiciously like the new NSA complex.