I have to agree with you there. The TM Lewin store on Jermyn St is about on par with a Rhodes and Beckett store in Sydney; objectively it's pretty poor quality stuff.
Clearly I'm no big timer but I'd love to know what you guys are comparing to when you say this is poor quality. I've never seen a shirt in retail in Melbourne under $150 that was comparable quality to these. I don't think anyone would claim these things are high-end shirts, but in the context of what we get dished up out here it seems harsh to call them poor quality.