^^ You are right on everything that you have said. Selling a shirt with free shipping and free return for under $40 there’s literally leaves next to no profit . And a small guy like me ordering small quantity don’t help either. But at this point I am not really into profit taking. I want to create a brand name that will sell quality business shirts at unbeatable price point. Offer customers US style free shipping free return . So customer could actually check the quality and not make a loss if they think its not worth the price. And along the way build a brand name.
And as you already know creating something /doing something that you love is the best part !
Well brand building is important but so is profit, not to line your pockets but to have money to re-invest back in to the company to grow it. Something else you should strongly consider is the expectation you are giving the customers that buy from you from the outset. What I mean is you can't make no profit forever, so eventually when it comes time to start making a profit you have to put your prices up, which is really hard to do, because why would someone pay $60 for the same shirt they bought for $40 last year. That's what I mean about setting expectations. $60 or even $50 is bugger all to pay for a good quality shirt so set it with something that's realistic that helps you re-invest to grow from the outset, not a year down the track when you have no money left. In saying that good luck and I hope it goes ok for you, but as my boss at my full time job says a lot, "you can't do something for nothing in the business world".