Best of luck with your venture. You should have used the affiliate money to hasten the development of your new site though. I think you'd get a lot more customers if you got rid of all those random "collections" on the left hand side and just allowed people to sort by fabric, colour, pattern and price. That's literally what's stopping me from buying.
Thanks Prof. B. and others for your feedback and I'm happy to agree with every word you say. Be assured we are aware of the shortcomings of our website. I even wrote a BLOG POST about it. Where not altogether new having recently celebrated our second birthday and thinks to ever increasing sales we are lucky enough to be a profitable business so money isn't the issue either.
Plans have been afoot for a while for a new website the issue is that nobody can give us an effective way of doing it. We are completely different to other online suit retailers most of whom are little more that fronts for the big Asian suit factories. We source our own higher quality fabrics and rather send our orders to be machine made in a factory we use real tailors to make our suits.
If you look at the average online suit retailer they have one basic suit and one range of fabrics with usually 20 to 30 choices of colour and pattern.
We have 11 different tailors on our roster, over 600 different suiting fabrics of varying grades and five different standards of tailoring. Trying to put all that together in a simple website format without compromising what is proving to be a very successful business plan is highly problematical.
Luckily for us, for those who take the time to learn how to navigate the site they quickly learn they can buy a far better suit which is extremely good value for money.Accordingly I have customers coming back time and time again.
So yes we will improve the website, the money for the project is there and allocated however we're not going to try a do a quick fix. The new website will set the tone of the company for many years and until we find the right formula we will persevere with the old one. It does work as our increasing sales every month clearly show. You may be interested to know that even though we are based in Australia only a third of our sales go to Australian based customer with the bulk going to North America and Europe and surprisingly even some to Asia
and yes it is self measure although we strongly recommend you have it done professionally