Why are the ties so expensive?
Or in less inflammatory terms, why does this tie sell for the price it does?
I would seriously love to know if this is a case of the tie priced where it is due to an accumulation of costs or if
this is one of those times a tie could cost $5 to make and because the market has set the price of "good ties" at $99 that is what it sells for.
I made my own tie over the weekend and total cost was $13 for fabric and $2 for the opshop tie I pulled apart to get to the inner-linning.
Add $1 for needle and thread, $2 a tie ( spread across 10 ties) for a rotary cutter and away you go.
Would there be a market in Australia for hand made ties at $50 a pop?
I don't think think $99.95 for a completely hand made un-tipped 7 fold tie with hand rolled edges is that expensive at all really. P.Johnsons sells his, almost exactly the same for around $180-$190 and Vanda are around $20-30 more expensive too, so in comparison I think mine are priced very competitively. I also offer a permanent 10% discount for SF members.
Anyway to answer your question yes it's an accumulation of costs, using the best artisans in the world, shipping, duty, GST, holding stock, on costs such as advertising etc etc and of course profit margin. We use a small family business in Naples that have been doing it for 40 years now, there's plenty of others doing cheap crappy ties. You couldn't do it in Australia for $50, period. Where would you get your silk from to make a decent range for starters? My guy has about 3000 to choose from. You also haven't factored your time in to that cost? How long did it take you to make that 1 tie?
I could make the same thing with my tie maker in Italy, using a classic lined construction instead of 7 fold, only part hand work instead of full etc etc and probably sell them for $50, but what would be the point? My point of difference isn't price, it's that I can give my customer something exclusive they are un-likely to find elsewhere. Anyone can buy a $50 "handmade" tie from DJ's already.
I hope that helps explain a bit. Cheers, Jason