Take these, for example. They retail at USD710 and sell for USD497 - exactly what demographic are they aimed at? I would have thought Harrolds was not hip enough for the kids. Would their older customers really drop half a grand on a pair of these?
The thing is, there must be a market for them. These are nothing like relic'd guitars - at least I can understand the appeal of those things.
Makes a lot of sense that they are on ssense though. Their target market seem to be those fashion girly men who would wear their sisters jeans and pat themselves on the back thinking about how creative they are.