Most of the 7-folds I've seen are ugly, with the exception of Chuck's. I'm not sure that the designers remember that these ties are generally meant to be worn with a suit as business attire. I've really seen some awful stuff lately - horrid pastel paislies, rainbow-like multi-colored bizarre prints, and some truly offensive things from Zegna (what prevents them from designing an attractive necktie?). I asked one sales person yesterday if they sell much of those ties, and he said the most popular are the obvious: repp ties, more subtle prints, and generally ties with 2-3 or less colors (unless done tastefully). Makes sense to me. I have to add here that I think Talbott's 7-fold series are truly some of the ugliest designs I have seen (although a few are nice). Do they do this to try to show that these ties are exceptional? A poor way to accomplish that. Some of my most elegant ties are from "lower quality" makers - Brooks Bro's, City of London, Michael Kors, Ike Behar, etc. Of course, one of my most cherished is a 1940's vintage Countess Mara (picked up for $5 at an estate sale - those heathens). Very bold, very simple, and very elegant. I've had people compliment the cheapest ties, and been asked to remove a Talbott 7-fold before a meeting (my boss's exact words: "Where the f**k did you find that piece of sh*t around your neck? Go put on something appropriate, we have an important meeting in less than 10 minutes."). Thank god, I have a gold Ike Behar in my desk for just such occassions. IMHO, most of the Talbott 7-fold series look as if they belong in the wardrobe of a used-car salesman, along with some polyester pant suits and platform shoes. Sounds as if this Brioni you described falls into a simliar category (although possibly an Ahmish used-car salesman?).