Originally Posted by tifosi
Must be some good work out clothes.....
Not especially, extremely overpriced in my opinion, but that is part of the appeal. It has a certain status/exclusivity to it. Very in demand right now. They actually started selling sort of non-work out clothes, so that people who don't work out can also feel like they are cool because they wear lulu lemon.
Originally Posted by halfnhalfnhalf
Hm. I'm not sure what I think of your rationale. But, the policy itself strikes me as absurd, self-defeating, and ultimately unenforceable. That company, like Abercrombie & Fitch, appears to be run by lunatics and is headed for a fall.
I don't think they are trying to stop every person that buys 1 item and then sells it on eBay for whatever reason. I think they are trying to prevent those that buy $1,000's worth of items and resells on eBay for a profit, on a repeat basis.
They probably want to manage their own brand experience. That's why they have retail locations instead of adopting an indirect distribution model.
Sorry for going off topic, I didn't post the article and when an off topic article is posted it is likely not the posters intent for it to be ignored. You have to expect that others might respond to it. I don't really care about lulu lemon, i'm just trying to explain my understanding of the situation to those who seem like they could be confused by it.