Originally Posted by tampatravel
I'm thinking of sending my Alden for BB Plain Toes in to Alden Restoration. I really like the idea of getting back a "new" shoe, however, I'm hoping they'll refinish them as well? I know it's common for them to do that - the question I have is, is that the default. I know plenty of folks on here want their patina to stay the same, I however - don't.
I got the restoration bag in the mail - it's $165 and that price is good until March 31st. I can't imagine Alden making that a lower price...
From the consumer's perspective, that's a reasonable price for shell shoes, but Alden also charges the same $165 for non-shell shoes.
Shell - new at retail ~$700, with 50% retail margin, that's about $350 wholesale.
Non-shell - new at retail ~$500, with 50% retail margin, that's about $250 wholesale.
Factory restoration ~ $165 for shell and non-shell. There is no retail markup. So, $165 (minus $10 trees) go to the factory.
Bottom line: $155 vs $250 vs $350