^ They know better re Trubalance. When you sell expensive items, you want to get people in the store and learning about your product and its nuances - different leathers vs. shell, Goodyear vs cemented construction, different lasts, etc... It is a luxury product and so it has bells and whistles and you, the customer, psychologically need it to seem complicated to justify some of the price. This is just my opinion and I don't think it's terribly awful (you DO need or SHOULD understand the product you buy) but I doubt more than a freakishly small number of customers goes "true to size" on trubalance and they know it. Yes they are selling online and not everyone can come in, but I think the psychological sales tactic remains.