For lightly worn rare cordovan shoes (under 1 dozen times), I can typically sell on eBay for $150-200 below retail price. For a "tried on" shoe that is basically brand new otherwise, I can get up to $100 below MSRP, or maybe $50 below when lucky. I don't mind that too much given some retailers give $50 off of creased shoes. I have seen some new shoes sell at above MSRP, but it's pretty rare. However, I don't begrudge guys trying to sell at higher prices because at the end of the day it is difficult to make money selling Alden shoes online unless you are buying at thrift shops, recrafting and then selling. I mainly sell because I find that I don't get enough wear out of pairs, some pairs are redundant, etc. Makes this habit less expensive.
Pricing all depends on what size the shoe is, the type of buyers that are in the market (actual buyers versus resellers, etc). My size on eBay has a decent selection of buyers who are buying for themselves and obvious Japanese resellers who are probably proxying or selling at some sort of store in Japan. Makes for a decent market. Styleforum is a good market as well, but sometimes it takes too much time (a lot of negotiating, responding to queries, etc).
Speaking of eBay, someone is selling a color 9 8 PTB in my size at a decent price...
Edited by Alcibiades - 8/30/13 at 2:36pm