AE/Nordstrom/JAB shoe trees are all made by Woodlore. Alden/JCrew she tress are all made by Rochester Shoe Tree Company.
(Fun fact: Nordstrom sells Nordstrom branded shoe trees at Nordstrom... but they sell Woodlore shoe tress at Nordstrom Rack at a lower price. Yet they are all the identical except for the name on the metal plate.)
I prefer Alden shoe trees to AE/Woodlore (standard) shoe trees. Their have better sanded edges and have bigger and rounder heels. But then the latter are a lot cheaper at Nordstrom Rack or at JAB when they are on sale. Yet, I like Woodlore Epic shoe trees the most: