I just got a pair of shoes in the dark brown chocolate suede. Don't know if anyone else bought a pair in this color from years ago, but I'm disappointed. The nap is really short, and the color is darker than it used to be giving them a cheap look/feel. Either Alden switched suede supplier, or the supplier changed their production technique. I can tell I'm getting old since I've been clamoring for the good old days recently.
I saw a pair of Brown Suede Tassels at City Shoes that looked the same way you are describing. Not sure if it was the "Brown Suede" or the "Mocha Kid", but the Suede Tassels I got from BB aren't as dark, and the nap is not as short. Not sure if this is the difference (Brown Suede vs Mocha Kid) that I am noticing, but I think I recall SevenFolds explaining something like this to me.