This I don't quite understand. I was under the impression that LS was a brick and mortar store and that the only "preorders" made were by customers who are "walk-ins" not phone or online orders.
I thought that LS only sold its first run of shoes to in-store customers, and then if there's any leftover stock, they open that up to orders over the phone or through email.
I'm completely confused now...
They occasionally announce pre-orders on their website like: