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Very nice! More glamor shots please.
I would be extremely surprised if Alden does a higher volume than AE. And yeah, Alden needs to get someone who is not 14 and from 1995 to design their website. Although it seems to be a trend for high quality clothiers to have shitty or nonexistent websites, so maybe that's what they're going for.
Just got my first jar of Reno today and used it on all of my shoes. That stuff smells amazing. I should probably stop trying to catch whiffs of it, though. My head is starting to hurt a bit...
Unfortunately it didn't fix the issue I had with my #8 shoes where one of them just won't shine up as well as the other. Gave it two coats of Reno followed by a good several minutes of buffing (after each coat) and still not much change, although a good bit of dirt came off.