Venetian is great stuff and used by Nick Horween - Viberg also ships it out with their boots (got it with my Brandy shells).
"My standby is neutral Venetian Cream. C.A. Zoes is a great, old Chicago company and they make great stuff. There are so many different great products out there, though. The Saphir line is also great, and I know there are a million different products that people swear by. Everyone has a slightly different preference, so I always encourage people to use the products that give them the appearance they like."
A lot of folks swear by that stuff, but I personally am not a fan. If it reeks of chemicals I won't use it.
I did buy a big 32oz container of it, though, so if anyone wants to test it out, just pay for postage and I'll send a sample. I'm never going to go through all this. I have no idea what I would put it in, though.
Also, the stuff I got with my Vibergs was Venetian Leather Balm, not shoe creme. It smells less like chemicals and is thicker.
I also wonder how knowledgeable Nick is about post-production care. I mean, it seems suspicious that he's peddling another Chicago company product.