Length of relationship, amount purchased, if you're a nice person , if you actually visited us or are a local customer, etc. All of those things are considered. We have about 5000 customers in our database so it's really hard for us to make everyone happy. Sorry to be so blunt about it.
No need to apologize, I like a concise answer. Hopefully putting my money in for a few of the boot preorders will start me down that long and lonely path.