If I use a brand name that is NOT the brand of the auction item I do it inside the ad, not the title and do so for purposes of illustration. Example: "Belvest is a little nicer than Canali or Corneliani, not quite as nice as Brioni" to describe a brand that not everyone is familiar with. I rarely even do that and don't get complaints because 99% of the time folks search by title only and otherwise they can tell that I am being descriptive - not sneaky. It's a gray area - I think intent comes through most of the time. Pet peeve #2: "Tom James (Oxxford) suit yada yada yada" A shared parent does not a sibling make. I've seen some nice stuff from TJ, construction is good and they go cheap on ebay... but them ain't Oxxfords.