Originally Posted by Loathing
Yeah, but the gross margin can be very different from product to product. It depends entirely on the firm's/brand's market power and their ability to price discriminate.
Expensive brands have expensive branding and they need to cover more expenses, if a product goes wrong.
Generally cheaper furniture brands are better businesses and make more money for their owners, basically just like Zara, Ikea etc. The expensive brands have a slower turnaround and sell less units.
Market power and ability to price discriminate isn't really a factor in pricing unless you have something truly unique or your own consumer sale setup. The manufactures generally have nothing to say regarding msrp, its illegal for them to have in most places, so they have to make their money in the manufacturing and wholesale pricing. The retailers set the msrp and decide if they can sell the product at the price point the pieces need to be at for their calculation to work.
If you want to talk important factors in pricing outside of the product it self, the most important factors are branding and perceived value.