I got a digitally tailored suit at BB very soon after the practice started, when they were offering 30% off to get people to try it. I won't say that it was an abysmal experience, but there was certainly nothing notable about it at all. It's a very, very far cry from bespoke, that's for sure. To begin with, there was some screwup where my trousers were vastly too large, and the guy kept on saying, "No, that's about right, the tailor will just fix things by hand," until eventually it became clear that I was wearing mis-labelled trousers made for someone 50 lbs heavier than I was. The selection of fabrics was mundane. There was a selection of "base" styles; I got whatever was designated "stylish", which ended up being a three-button sack-like suit--the "classic" or whatever was presumably even more sack-like, but the one I got was nothing remotely stylish or fitted or anything. There was a very limited number of details. You could choose the number of vents, and get working cuff buttonholes (at further extra cost), but you couldn't get fancy linings, or choose the exact pleating or rise of the trousers, or get any shape other than the small number of designated shapes. I think at the time it was about $850 or so, with the discount. I do wear it all the time--it's my main Generic Gray Suit--but only because it's there. I'd never do it again; at full price it's a huge ripoff, and even with that starter discount, it's barely cheaper than Chan or Hemrajani, who do much better, and much more customizable quality. Granted, I'm not an especially difficult person to fit. But I think the whole digital thing is a worthless gimmick for most people.