I recently saw Bruce and ordered some shirts.
Bruce falls into the category of custom clothier/stylist. He makes clothes for his customers, and he carries no RTW.
He does not make the clothes. Everthing is made and altered off-premises. He uses a top shirtmaker. His suits are made by one of the best MTM houses. If you want to see him cut your suit and a bunch of tailors sewing, he is not for you.
Why Bruce? He is an excellent fitter, stylist, and advisor. He comes from the Savile Row culture. He strives to make the best suits and shirts that fit your body, life style, and personality. He is not afraid to make recommendations. In comparison, I have found other clothiers to be a little reticent to the extent of being mere order takers.
I have mostly used Bruce for shirts, and he is excellent. He used to cut shirts at Tommy Nutter, and he also used to manage the Coles on Savile Row. On the tailored clothing front I only used him for a couple of items, but I am considering an order since he has had excellent results from his new suitmaker.
All of the clothes are top quality. He has a small selection of shirtings and suitings in the store. Of course, he has all of the leading sample books and a few English ones which are not readily available.
On the issue of price, I think that it is best to discuss it directly with Bruce. If you are looking for a bargain, this is not the place. I recommend discussing price up-front so as not to waste your time and his time. His prices are comparable to the best makers in midtown and uptown.
Although Bruce is usually at his store, it is best to call Bruce in advance since he is a literally a one-man show. His number is 212-772-7701. He is flexible about hours, such as early mornings and weekends.
If you visit him there are always some clothes in either alteration stage or ready for pick-up. It will give you an idea of his work.