The shoe store is in London, Ontario (my hometown), not Toronto. Â Interesting that there are no dealers in Toronto, only London and Listowel (a small town north of London, also a specialist orthopedic shoe store). As they are a specialist orthopedic shoe store, I really noticed the difference in attention to fit (as opposed to buying in a department store, for example). Â I don't begrudge paying list price, or even slightly above given the conversion rate, for the service. Â The price reflects the large selection of widths and sizes, and I would find it frustrating to try to figure out Â the correct size myself, one pair at a time through mail order. You may be right about the service; the assistant manager advised that a gentleman from Detroit was in before me for a fitting and ended up ordering 3 pairs of Aldens. Â Unsure why he didn't purchase locally.