yukon is great. they're ALL expensive. my buddy was a marketing guy turned poet who was working on salmon boats in alaska as a romantic thing to do. he noticed that all the fishermen agreed that the fish out of copper river was the best, but most of it was going to the cannery for various marketing problems -- bad handling, long distance, not much financial incentive to do better. so he got a few fishermen together and convinced them that if they would put in the effort and money to make it a premium product, they could sell it for big money (or more than the $2.50 a pound they were getting then). his big stroke was starting a race for the first copper river salmon to get to seattle, like the first nouveau beaujolais to paris. it's been like 25 years and it still gets headlines. amazing. and because the fishery has been so successful, it's completely turned around the economy of that little corner of the state. he was made an official member of the local tribe, etc (sorry, no casino up there).